04 mai 2007

What is FMCG?

1. Definition(source: http://en.wikipedia.org/wiki/FMCG): Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), are products that have a quick turnover, and relatively low cost. Consumers generally put less thought into the purchase of FMCG than they do for other products. Though the absolute profit made on FMCG products is relatively small, they generally sell in large numbers and so the cumulative profit on such products can be large. 2. Product Characteristics & Industry Segments... [Lire la suite]
Posté par Yun LI à 19:58 - - Commentaires [6] - Permalien [#]