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FMCG view
FMCG view
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FMCG view
12 mai 2007

Introduction of P&G (1)

Introduction of P&G (1)
Created by William Procter and James Gamble in 1837 in Cincinnati, with the candles and soaps the first 2 products, company Procter&Gamble (P&G) now is a giant company which produces nearly 300 products that cover the categories from personal care to...
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7 mai 2007

Globalization of the Cosmetics Industry

Globalization of the Cosmetics Industry
by Danielle Blomert, DuPont Global Market Manager and Pascal Rechatin, Regional Director Asia-Pacific, DuPont Packaging Q. What is driving the globalization of the personal care and cosmetic industry? A. Although there are many regional factors that drive...
4 mai 2007

What is FMCG?

1. Definition(source: http://en.wikipedia.org/wiki/FMCG): Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), are products that have a quick turnover, and relatively low cost. Consumers generally put less thought into the purchase...
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