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Created by William Procter and James Gamble in 1837 in Cincinnati, with the candles and soaps the first 2 products, company Procter&Gamble (P&G) now is a giant company which produces nearly 300 products that cover the categories from personal care to food.

"Procter & Gamble has a clear focus on technology and a portfolio aligned with categories in which technology makes a difference" (--quote from The Core’s Competence, by Steffen M. Lauster and J. Neely, http://www.strategy-business.com/resilience/rr00018?pg=4) and a good marketing strategy. These are the main reasons for its success.